Brand Identity, Logo, Primary and secondary packaging

ODIN’S SPIRIT Calvados

ODIN’S SPIRIT is a young brand of Premium – Super Premium Calvados. The brand territory is the Nordic mythology and more particularly the God Odin. The brand identity displays this territory through using symbols : tree of life, wolf, crow, spear, thor, rhunes… It is important to highlight wisdom, magic, the divine aspect, and the challenge was to avoid the warlike facet charged with aggressiveness which appears in certain representations and is sometimes diverted from its origins and values.

I’ve been working on the whole brand design through the creation of the logotype, the graphic chart and the packaging of the bottles and giftboxes.